Umii studio

This project is to design a brand image of a jewelry brand which is called Umii studio, which beautifully captures the essence of femininity and nature's grace in a modern yet timeless pieces. With a touch of contemporary elegance, each piece captures the essence of nature's beauty while complementing your unique style.

Project:

Brand identity

Role:

Principle designer

Year:

2023

Project:

Brand identity

Role:

Principle designer

Year:

2023

Project:

Brand identity

Role:

Principle designer

Year:

2023

Inspiration

Main task

I inspired from the serene beauty of the sea and the soothing hues of sand, reflecting a natural and tranquil essence. As a jewelry brand for women, it embodies a refined femininity reminiscent of soft, elegant blooms. Infused with passion and vitality, the touch of red in color palette adds a bold yet graceful dimension. The brand identity is a seamless blend of nature's calm and the fierce elegance of empowered femininity.

Colors & logo

The ideation behind the choice of the colors involves a harmonious blend of soft, nature-inspired colors and the intrinsic beauty of women's inner strength. The logo design maintains the graceful serifs found in Roman fonts, while careful attention to spacing enhances its overall elegance.