Minimalust

This project is a redesign an online shop of the russian brand of jewelry MINIMALUST, which embraces a modern and timeless philosophy. With a focus on simplicity, cleanliness, and elegance, they craft jewelry that allows you to connect with the beauty of each moment in your life.

Project:

Minimalust (concept)

Role:

Principle Designer

Year:

2023

Header for landing page to boost website traffic

User journey map

Laptop mockup with the website home page
Laptop mockup with the website home page

The objective was to design a user-friendly and intuitive navigation structure while creating a modern and minimalist interface that would captivate customers and foster appreciation for the brand's concept.

Key finding

The home page header and footer

Persona

The footer of the home page

User flow